DATUM Product Introduction
The launch of the DATUM line of centrifugal compressors at a major equipment trade show, represented an unprecedented success for Dresser-Rand.  Keene Communications helped D-R develop the launch strategy for the show as well as publicity and materials.


Corporate Image Poster -- Dresser-Rand
This large-format poster was developed by Keene Communications as one in a series to promote D-R's economic impact in Western New York State.  The posters were prominently
displayed at airports in Buffalo, 
Rochester, and Corning, New York. 

DATUM Product Banner - Dresser-Rand
Banners like this one can make a dynamic impression at trade conferences when integrated into an overall exhibit plan.  This product banner was designed to identify the global reach and range of applications for D-R compression products.  Great care was taken to ensure that the overall design was consistent with the DATUM logo standards and existing graphic standards. 



Our mission is to provide superior marketing communications services to our clients, in a spirit of partnership, to enhance their competitive position in their markets worldwide.


Exhibit Concept, Design & Signage

Point-of-Display Materials 

Banners & Posters

Premium & Promotional Items

Trade Show Publicity

Lead Generation & Follow-up Ideas

Event Planning & Coordination Management

Media Relations At Trade Shows



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